| Comparison of program structures of ETV, KANAL 2 and TV 3: Program categories | Comparison of program structures of ETV, KANAL 2 and TV 3: Program categories | ||||||||||||||||||
| ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ||
| 2003 | 2003 | 2003 | 2002 | 2002 | 2002 | CHANGE | CHANGE | CHANGE | 2003 | 2003 | 2003 | 2002 | 2002 | 2002 | CHANGE | CHANGE | CHANGE | ||
| CATEGORY | in % | in % | in % | in % | in % | in % | In points of % | In points of % | In points of % | CATEGORY | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss |
| News | 13.35 | 1.99 | 3.29 | 11.63 | 3.21 | 3.09 | 1.72 | -1.23 | 0.20 | News | 16:11:08 | 02:33:16 | 04:29:12 | 14:27:41 | 02:44:36 | 04:04:06 | 01:43:27 | -00:11:20 | 00:25:06 |
| Information1 (social) | 6.74 | 4.31 | 1.19 | 5.03 | 2.17 | 1.04 | 1.71 | 2.14 | 0.15 | Information1 (social) | 08:10:27 | 05:32:10 | 01:37:21 | 06:15:27 | 02:40:44 | 01:22:18 | 01:55:00 | 02:51:26 | 00:15:03 |
| Information 2 (parliament) | 3.11 | 0.00 | 0.00 | 0.78 | 0.00 | 0.00 | 2.33 | 0.00 | 0.00 | Information 2 (parliament) | 03:46:02 | 00:00:00 | 00:00:00 | 00:58:16 | 00:00:00 | 00:00:00 | 02:47:46 | 00:00:00 | 00:00:00 |
| Information 3 (advice) | 0.75 | 1.00 | 1.21 | 0.00 | 0.68 | 0.00 | 0.75 | 0.32 | 1.21 | Information 3 (advice) | 00:54:32 | 01:17:19 | 01:38:40 | 00:00:00 | 00:50:18 | 00:00:00 | 00:54:32 | 00:27:01 | 01:38:40 |
| Human Interest | 2.66 | 8.37 | 4.17 | 2.11 | 1.17 | 3.03 | 0.55 | 7.21 | 1.15 | Human Interest | 03:13:38 | 10:46:00 | 05:41:24 | 02:37:37 | 01:26:35 | 03:59:25 | 00:36:01 | 09:19:25 | 01:41:59 |
| Sport | 8.74 | 4.74 | 1.93 | 5.15 | 4.27 | 5.42 | 3.59 | 0.47 | -3.50 | Sport | 10:35:57 | 06:05:18 | 02:37:29 | 06:24:31 | 05:16:10 | 07:08:31 | 04:11:26 | 00:49:08 | -04:31:02 |
| Education, nature, science | 2.72 | 0.81 | 1.30 | 3.91 | 1.35 | 0.00 | -1.19 | -0.54 | 1.30 | Education, nature, science | 03:18:13 | 01:02:34 | 01:46:25 | 04:51:49 | 01:39:53 | 00:00:00 | -01:33:36 | -00:37:19 | 01:46:25 |
| Infotainment | 17.75 | 1.39 | 1.12 | 15.25 | 6.32 | 4.15 | 2.50 | -4.93 | -3.03 | Infotainment | 21:31:47 | 01:46:50 | 01:31:15 | 18:57:56 | 07:48:04 | 05:27:43 | 02:33:51 | -06:01:14 | -03:56:28 |
| Culture and fine arts | 4.78 | 0.00 | 0.00 | 5.81 | 0.00 | 0.31 | -1.03 | 0.00 | -0.31 | Culture and fine arts | 05:47:56 | 00:00:00 | 00:00:00 | 07:13:18 | 00:00:00 | 00:24:28 | -01:25:22 | 00:00:00 | -00:24:28 |
| Religion | 1.15 | 0.00 | 0.00 | 2.96 | 0.00 | 0.00 | -1.81 | 0.00 | 0.00 | Religion | 01:23:49 | 00:00:00 | 00:00:00 | 03:40:46 | 00:00:00 | 00:00:00 | -02:16:57 | 00:00:00 | 00:00:00 |
| Music1 (serious) | 0.67 | 0.00 | 0.00 | 2.45 | 0.00 | 0.00 | -1.78 | 0.00 | 0.00 | Music1 (serious) | 00:49:02 | 00:00:00 | 00:00:00 | 03:02:48 | 00:00:00 | 00:00:00 | -02:13:46 | 00:00:00 | 00:00:00 |
| Music 2 (light) | 4.22 | 0.00 | 3.90 | 5.80 | 0.00 | 4.20 | -1.58 | 0.00 | -0.30 | Music 2 (light) | 05:07:02 | 00:00:00 | 05:19:15 | 07:12:39 | 00:00:00 | 05:32:10 | -02:05:37 | 00:00:00 | -00:12:55 |
| Entertainment1 | 0.32 | 4.18 | 0.00 | 0.92 | 0.94 | 0.00 | -0.59 | 3.24 | 0.00 | Entertainment1 | 00:23:37 | 05:22:15 | 00:00:00 | 01:08:26 | 01:09:35 | 00:00:00 | -00:44:49 | 04:12:40 | 00:00:00 |
| Entertainment 2 (games) | 1.74 | 7.28 | 1.68 | 4.64 | 4.32 | 0.91 | -2.90 | 2.96 | 0.77 | Entertainment 2 (games) | 02:06:19 | 09:21:27 | 02:17:11 | 05:45:54 | 05:20:09 | 01:11:46 | -03:39:35 | 04:01:18 | 01:05:25 |
| Entertainment 3 (talk-show) | 0.00 | 1.32 | 1.61 | 0.00 | 0.13 | 0.00 | 0.00 | 1.19 | 1.61 | Entertainment 3 (talk-show) | 00:00:00 | 01:41:46 | 02:11:48 | 00:00:00 | 00:09:35 | 00:00:00 | 00:00:00 | 01:32:11 | 02:11:48 |
| Fiction 1 (serials, series) | 10.96 | 26.39 | 37.74 | 6.96 | 37.03 | 32.57 | 4.00 | -10.65 | 5.17 | Fiction 1 (serials, series) | 13:17:38 | 33:55:24 | 51:26:38 | 08:39:07 | 45:44:54 | 42:54:36 | 04:38:31 | -11:49:30 | 08:32:02 |
| Fiction 2 (sitcom) | 0.66 | 0.96 | 0.00 | 0.00 | 0.59 | 0.00 | 0.66 | 0.37 | 0.00 | Fiction 2 (sitcom) | 00:47:45 | 01:14:14 | 00:00:00 | 00:00:00 | 00:43:44 | 00:00:00 | 00:47:45 | 00:30:30 | 00:00:00 |
| Fiction 3 (films) | 9.68 | 4.72 | 16.45 | 7.92 | 9.00 | 21.50 | 1.76 | -4.29 | -5.05 | Fiction 3 (films) | 11:44:45 | 06:03:44 | 22:25:20 | 09:51:21 | 11:07:06 | 28:19:28 | 01:53:24 | -05:03:22 | -05:54:08 |
| Fiction 4 (cartoons) | 3.14 | 1.18 | 6.65 | 2.91 | 1.02 | 7.50 | 0.23 | 0.16 | -0.84 | Fiction 4 (cartoons) | 03:48:40 | 01:30:43 | 09:04:11 | 03:37:09 | 01:15:22 | 09:52:31 | 00:11:31 | 00:15:21 | -00:48:20 |
| Fiction 5 (other) | 2.79 | 2.20 | 0.00 | 3.09 | 0.00 | 0.00 | -0.30 | 2.20 | 0.00 | Fiction 5 (other) | 03:23:00 | 02:49:32 | 00:00:00 | 03:50:31 | 00:00:00 | 00:00:00 | -00:27:31 | 02:49:32 | 00:00:00 |
| Information society formats | 0.00 | 18.53 | 1.43 | 0.00 | 16.44 | 0.00 | 0.00 | 2.09 | 1.43 | Information society formats | 00:00:00 | 23:49:13 | 01:56:45 | 00:00:00 | 21:31:53 | 00:00:00 | 00:00:00 | 02:17:20 | 01:56:45 |
| Presentation and promotion | 3.06 | 2.79 | 2.50 | 3.90 | 2.65 | 4.27 | -0.84 | 0.13 | -1.77 | Presentation and promotion | 03:42:58 | 03:34:57 | 03:24:39 | 04:51:13 | 03:16:44 | 05:37:35 | -01:08:15 | 00:18:13 | -02:12:56 |
| ADVERTISING | 0.72 | 7.87 | 7.42 | 3.54 | 8.22 | 8.32 | -2.82 | -0.36 | -0.90 | ADVERTISING | 00:52:20 | 10:06:49 | 10:06:46 | 04:24:22 | 10:09:32 | 10:57:48 | -03:32:02 | -00:02:43 | -00:51:02 |
| Commercial advertising | 0.00 | 5.83 | 5.15 | Commercial advertising | 00:00:00 | 07:29:37 | 07:00:57 | ||||||||||||
| Political advertising | 0.00 | 1.40 | 1.48 | Political advertising | 00:00:00 | 01:47:58 | 02:01:11 | ||||||||||||
| Social and cultural advertising | 0.72 | 0.24 | 0.24 | Social and cultural advertising | 00:52:20 | 00:18:51 | 00:19:48 | ||||||||||||
| Sponsor clips | 0.00 | 0.39 | 0.55 | Sponsor clips | 00:00:00 | 00:30:23 | 00:44:50 | ||||||||||||
| Teleshopping | 0.00 | 0.00 | 3.74 | 5.03 | 0.02 | 3.31 | -5.03 | -0.02 | 0.43 | Teleshopping | 00:00:00 | 00:00:00 | 05:06:03 | 06:15:28 | 00:01:48 | 04:21:56 | -06:15:28 | -00:01:48 | 00:44:07 |
| Other | 0.28 | 0.00 | 2.67 | 0.21 | 0.47 | 0.38 | 0.07 | -0.47 | 2.29 | Other | 00:20:23 | 00:00:00 | 03:38:03 | 00:15:34 | 00:34:58 | 00:29:40 | 00:04:49 | -00:34:58 | 03:08:23 |
| TOTAL LENGTH % | 100.00 | 100.00 | 100.00 | 100.00 | 100.00 | 100.00 | - | - | - | TOTAL LENGTH | 121:16:58 | 128:33:31 | 136:18:25 | 124:21:53 | 123:31:40 | 131:44:01 | -03:04:55 | 05:01:51 | 04:34:24 |
| Children | 6.79 | 2.93 | 6.79 | 7.03 | 1.10 | 9.81 | -0.24 | 1.83 | -3.03 | Children | 08:14:12 | 03:46:21 | 09:15:11 | 08:44:40 | 01:21:41 | 12:55:44 | 06:16:34 | -07:22:20 | -08:31:36 |
| Youth | 3.86 | 5.04 | 4.04 | 1.58 | 9.02 | 13.50 | 2.29 | -3.99 | -9.45 | Youth | 04:41:07 | 06:28:31 | 05:30:36 | 01:57:38 | 11:08:41 | 17:46:47 | -04:03:33 | 05:06:50 | -07:25:08 |
| In Russian | 4.05 | 1.77 | 0.00 | 2.68 | 14.84 | 0.85 | 1.36 | -13.08 | -0.85 | In Russian | 04:54:28 | 02:16:10 | 00:00:00 | 03:20:14 | 18:20:14 | 01:06:58 | 01:34:14 | -16:04:04 | -01:06:58 |
| Documentaries | 2.88 | 4.35 | 1.18 | 2.87 | 1.99 | 6.14 | 0.01 | 2.36 | -4.96 | Documentaries | 03:29:34 | 05:35:30 | 01:36:27 | 03:34:08 | 02:27:48 | 08:05:14 | -00:04:34 | 03:07:42 | -06:28:47 |
| Comparison of program structures of ETV, KANAL 2 and TV 3: 12 categories | Comparison of program structures of ETV, KANAL 2 and TV 3: 12 categories | ||||||||||||||||||
| ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ||
| 2003 | 2003 | 2003 | 2002 | 2002 | 2002 | CHANGE | CHANGE | CHANGE | 2003 | 2003 | 2003 | 2002 | 2002 | 2002 | CHANGE | CHANGE | CHANGE | ||
| CATEGORY | in % | in % | in % | in % | in % | in % | In points of % | In points of % | In points of % | CATEGORY | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss |
| News | 13.35 | 1.99 | 3.29 | 11.63 | 3.21 | 3.09 | 1.72 | -1.23 | 0.20 | News | 16:11:08 | 02:33:16 | 04:29:12 | 14:27:41 | 02:44:36 | 04:04:06 | 01:43:27 | -00:11:20 | 00:25:06 |
| Information | 10.60 | 5.31 | 2.40 | 5.81 | 2.85 | 1.04 | 4.78 | 2.46 | 1.36 | Information | 12:51:01 | 06:49:29 | 03:16:01 | 07:13:43 | 03:31:02 | 01:22:18 | 05:37:18 | 03:18:27 | 01:53:43 |
| Human Interest | 2.66 | 8.37 | 4.17 | 2.11 | 1.17 | 3.03 | 0.55 | 7.21 | 1.15 | Human Interest | 03:13:38 | 10:46:00 | 05:41:24 | 02:37:37 | 01:26:35 | 03:59:25 | 00:36:01 | 09:19:25 | 01:41:59 |
| Sport | 8.74 | 4.74 | 1.93 | 5.15 | 4.27 | 5.42 | 3.59 | 0.47 | -3.50 | Sport | 10:35:57 | 06:05:18 | 02:37:29 | 06:24:31 | 05:16:10 | 07:08:31 | 04:11:26 | 00:49:08 | -04:31:02 |
| Education, nature, science | 2.72 | 0.81 | 1.30 | 3.91 | 1.35 | 0.00 | -1.19 | -0.54 | 1.30 | Education, nature, science | 03:18:13 | 01:02:34 | 01:46:25 | 04:51:49 | 01:39:53 | 00:00:00 | -01:33:36 | -00:37:19 | 01:46:25 |
| Infotainment | 17.75 | 1.39 | 1.12 | 15.25 | 6.32 | 4.15 | 2.50 | -4.93 | -3.03 | Infotainment | 21:31:47 | 01:46:50 | 01:31:15 | 18:57:56 | 07:48:04 | 05:27:43 | 02:33:51 | -06:01:14 | -03:56:28 |
| Culture and fine arts | 4.78 | 0.00 | 0.00 | 5.81 | 0.00 | 0.31 | -1.03 | 0.00 | -0.31 | Culture and fine arts | 05:47:56 | 00:00:00 | 00:00:00 | 07:13:18 | 00:00:00 | 00:24:28 | -01:25:22 | 00:00:00 | -00:24:28 |
| Religion | 1.15 | 0.00 | 0.00 | 2.96 | 0.00 | 0.00 | -1.81 | 0.00 | 0.00 | Religion | 01:23:49 | 00:00:00 | 00:00:00 | 03:40:46 | 00:00:00 | 00:00:00 | -02:16:57 | 00:00:00 | 00:00:00 |
| Music | 4.89 | 0.00 | 3.90 | 8.25 | 0.00 | 4.20 | -3.35 | 0.00 | -0.30 | Music | 05:56:04 | 00:00:00 | 05:19:15 | 10:15:27 | 00:00:00 | 05:32:10 | -04:19:23 | 00:00:00 | -00:12:55 |
| Entertainment | 2.06 | 12.78 | 3.29 | 5.55 | 5.39 | 0.91 | -3.49 | 7.39 | 2.38 | Entertainment | 02:29:56 | 16:25:28 | 04:28:59 | 06:54:20 | 06:39:19 | 01:11:46 | -04:24:24 | 09:46:09 | 03:17:13 |
| Fiction | 27.23 | 35.44 | 60.84 | 20.88 | 47.64 | 61.57 | 6.35 | -12.20 | -0.73 | Fiction | 33:01:48 | 45:33:37 | 82:56:09 | 25:58:08 | 58:51:06 | 81:06:35 | 07:03:40 | -13:17:29 | 01:49:34 |
| Other | 4.06 | 29.18 | 17.76 | 12.69 | 27.81 | 16.28 | -8.62 | 1.37 | 1.47 | Other | 04:55:41 | 37:30:59 | 24:12:16 | 15:46:37 | 35:34:55 | 21:26:59 | -10:50:56 | 01:56:04 | 02:45:17 |
| TOTAL LENGTH % | 100.00 | 100.00 | 100.00 | 100.00 | 100.00 | 100.00 | - | - | - | TOTAL LENGTH | 121:16:58 | 128:33:31 | 136:18:25 | 124:21:53 | 123:31:40 | 131:44:01 | -03:04:55 | 05:01:51 | 04:34:24 |
| Comparison of program structures of ETV, KANAL 2 and TV 3: Types of production | Comparison of program structures of ETV, KANAL 2 and TV 3: Types of production | ||||||||||||||||||
| ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ||
| 2003 | 2003 | 2003 | 2002 | 2002 | 2002 | CHANGE | CHANGE | CHANGE | 2003 | 2003 | 2003 | 2002 | 2002 | 2002 | CHANGE | CHANGE | CHANGE | ||
| CATEGORY | in % | in % | in % | in % | in % | in % | In points of % | In points of % | In points of % | CATEGORY | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss |
| In house-production | 53.54 | 28.35 | 14.44 | 50.7 | 21.6 | 5.9 | 2.87 | 6.76 | 8.52 | In house-production | 64:56:15 | 36:26:24 | 19:41:11 | 63:01:10 | 26:39:27 | 07:48:26 | 01:55:05 | 09:46:57 | 11:52:45 |
| Own production | 45.55 | 31.69 | 18.60 | 68.1 | 37.7 | 22.8 | -22.55 | -6.00 | -4.25 | Own production | 55:14:22 | 40:44:12 | 25:20:59 | 84:41:18 | 46:33:30 | 30:05:55 | -29:26:56 | -05:49:18 | -04:44:56 |
| Purchased | 40.73 | 48.39 | 66.92 | 31.2 | 31.2 | 67.3 | 9.49 | 17.15 | -0.39 | Purchased | 49:23:44 | 62:12:50 | 91:12:54 | 38:51:14 | 79:17:25 | 88:39:50 | 10:32:30 | -17:04:35 | 02:33:04 |
| European production | 69.38 | 47.83 | 23.97 | 67.6 | 53.2 | 19.9 | 1.80 | -5.34 | 4.03 | European production | 82:38:17 | 61:29:05 | 32:40:12 | 84:03:04 | 65:40:17 | 26:15:52 | -01:24:47 | -04:11:12 | 06:24:20 |
| Independent production | 5.88 | 10.37 | 10.42 | 8.1 | 10.7 | 12.9 | -2.22 | -0.35 | -2.50 | Independent production | 07:07:42 | 13:19:50 | 14:12:22 | 10:04:06 | 10:04:06 | 17:01:29 | -02:56:24 | 03:15:44 | -02:49:07 |
| First run | 65.54 | 62.82 | 69.73 | 56.97 | 67.43 | 67.32 | 8.57 | -4.60 | 2.41 | First run | 79:29:18 | 80:46:00 | 95:03:03 | 70:51:07 | 83:17:25 | 88:41:10 | 08:38:11 | -02:31:25 | 06:21:53 |
| Reruns | 34.46 | 37.18 | 30.27 | 32.62 | 21.42 | 16.90 | 1.84 | 15.76 | 13.36 | Reruns | 41:47:40 | 47:47:31 | 41:15:22 | 40:34:09 | 26:27:20 | 22:16:04 | 01:13:31 | 21:20:11 | 18:59:18 |
| TOTAL LENGTH % | 100.00 | 100.00 | 100.00 | 89.59 | 88.84 | 84.23 | 10.41 | 11.16 | 15.77 | TOTAL LENGTH % | 121:16:58 | 128:33:31 | 136:18:25 | 124:21:53 | 123:31:40 | 131:44:01 | -03:04:55 | 05:01:51 | 04:34:24 |
| Number of programs | 216 | 188 | 234 | 238 | 158 | 117 | -22 | 30 | 117 | Number of programs | 216 | 188 | 234 | 238 | 158 | 117 | -22 | 30 | 117 |
| Comparison of program structures of ETV, KANAL 2 and TV 3: Types of production | |||||||||||||||||||
| ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | |||||||||||
| 2003 | 2003 | 2003 | 2002 | 2002 | 2002 | CHANGE | CHANGE | CHANGE | |||||||||||
| CATEGORY | in % | in % | in % | in % | in % | in % | In points of % | In points of % | In points of % | ||||||||||
| FACTUAL PROGRAMMING | 61.75 | 41.13 | 15.63 | 52.6 | 35.6 | 17.4 | 9.15 | 5.54 | -1.78 | ||||||||||
| FICTIONAL PROGRAMMING | 34.47 | 48.22 | 70.70 | 34.9 | 53.0 | 66.7 | -0.42 | -4.81 | 4.02 | ||||||||||
| ADVERTISING | 3.78 | 10.65 | 13.66 | 12.5 | 10.9 | 15.9 | -8.69 | -0.25 | -2.24 | ||||||||||
| TOTAL | 100.00 | 100.00 | 100.00 | 99.97 | 99.53 | 100.00 | |||||||||||||
| Comparison of program structures of ETV, KANAL 2 and TV 3: Types of production | |||||||||||||||||||
| ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | |||||||||||
| 2003 | 2003 | 2003 | 2002 | 2002 | 2002 | CHANGE | CHANGE | CHANGE | |||||||||||
| CATEGORY | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | ||||||||||
| FACTUAL PROGRAMMING | 74:53:29 | 52:52:40 | 21:18:31 | 65:27:21 | 43:58:13 | 22:26:31 | 09:26:08 | 08:54:27 | -01:08:00 | ||||||||||
| FICTIONAL PROGRAMMING | 41:48:11 | 61:59:05 | 96:22:26 | 43:23:29 | 66:05:23 | 88:20:11 | -01:35:18 | -04:06:18 | 08:02:15 | ||||||||||
| ADVERTISING | 04:35:18 | 13:41:46 | 18:37:28 | 15:31:03 | 13:28:04 | 20:57:19 | -10:55:45 | 00:13:42 | -02:19:51 | ||||||||||
| TOTAL | 121:16:58 | 128:33:31 | 136:18:25 | 124:21:53 | 123:31:40 | 131:44:01 | -03:04:55 | 05:01:51 | 04:34:24 | ||||||||||
| Comparison of program structures of ETV, KANAL 2 and TV 3: ADVERTISING AND TVSHOPPING | |||||||||||||||||||
| ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | |||||||||||
| 2003 | 2003 | 2003 | 2002 | 2002 | 2002 | CHANGE | CHANGE | CHANGE | |||||||||||
| CATEGORY | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | ||||||||||
| Presentation and promotion | 03:42:58 | 03:34:57 | 03:24:39 | 04:51:13 | 03:16:44 | 05:37:35 | -01:08:15 | 00:18:13 | -02:12:56 | ||||||||||
| Commercial advertising | 00:00:00 | 09:47:58 | 09:46:58 | 02:50:57 | 09:56:15 | 10:21:47 | -02:50:57 | -00:08:17 | -00:34:49 | ||||||||||
| Social and cultural advertising | 00:52:20 | 00:18:51 | 00:19:48 | 01:33:18 | 00:13:17 | 00:36:01 | -00:40:58 | 00:05:34 | -00:16:13 | ||||||||||
| Teleshopping | 00:00:00 | 00:00:00 | 05:06:03 | 06:15:28 | 00:01:48 | 04:21:56 | -06:15:28 | -00:01:48 | 00:44:07 | ||||||||||
| TOTAL | 04:35:18 | 13:41:46 | 18:37:28 | 15:30:56 | 13:28:04 | 20:57:19 | -10:55:38 | 00:13:42 | -02:19:51 | ||||||||||
| Commercial advertising | 00:00:00 | 07:29:37 | 07:00:57 | - | - | - | - | - | - | ||||||||||
| Political advertising | 00:00:00 | 01:47:58 | 02:01:11 | - | - | - | - | - | - | ||||||||||
| Sponsor clips | 00:00:00 | 00:30:23 | 00:44:50 | - | - | - | - | - | - | ||||||||||
| Comparison of program structures of ETV, KANAL 2 and TV 3: shares of TYPES OF ADVERTISING inside the channel | |||||||||||||||||||
| ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | |||||||||||
| 2003 | 2003 | 2003 | 2002 | 2002 | 2002 | CHANGE | CHANGE | CHANGE | |||||||||||
| CATEGORY | in % | in % | in % | in % | in % | in % | In points of % | In points of % | In points of % | ||||||||||
| Presentation and promotion | 80.99 | 26.16 | 18.31 | 31.28 | 24.35 | 26.85 | 49.71 | 1.81 | -8.54 | ||||||||||
| Commercial advertising | 0.00 | 71.55 | 52.53 | 18.36 | 73.79 | 49.45 | -18.36 | -2.24 | 3.07 | ||||||||||
| Social and cultural advertising | 19.01 | 2.29 | 1.77 | 10.02 | 1.64 | 2.86 | 8.99 | 0.65 | -1.09 | ||||||||||
| Teleshopping | 0.00 | 0.00 | 27.39 | 40.33 | 0.22 | 20.83 | -40.33 | -0.22 | 6.56 | ||||||||||
| TOTAL | 100.00 | 100.00 | 100.00 | 100.00 | 100.00 | 100.00 | 0.00 | 0.00 | 0.00 | ||||||||||
| TOTAL TYPES OF ADVERTISING | |||||||||||||||||||
| TOTAL | TOTAL | TOTAL | TOTAL | TOTAL | TOTAL | ||||||||||||||
| 2003 | 2002 | CHANGE | 2003 | 2002 | CHANGE | ||||||||||||||
| CATEGORY | hh:mm:ss | hh:mm:ss | hh:mm:ss | in % | in % | in % | |||||||||||||
| Presentation and promotion | 10:42:34 | 13:45:32 | -03:02:58 | 29.02 | 27.55 | 1.46 | |||||||||||||
| Commercial advertising | 19:34:56 | 23:08:59 | -03:34:03 | 53.06 | 46.36 | 6.70 | |||||||||||||
| Social and cultural advertising | 01:30:59 | 02:22:36 | -00:51:37 | 4.11 | 4.76 | -0.65 | |||||||||||||
| Teleshopping | 05:06:03 | 10:39:12 | -05:33:09 | 13.82 | 21.33 | -7.51 | |||||||||||||
| TOTAL | 36:54:32 | 49:56:19 | -13:01:47 | 100.00 | 100.00 | 0.00 | |||||||||||||
| Comparison of program structures of ETV, KANAL 2 and TV 3: shares of TYPES OF ADVERTISING between the the channels | |||||||||||||||||||
| ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | |||||||||||
| 2003 | 2003 | 2003 | 2002 | 2002 | 2002 | CHANGE | CHANGE | CHANGE | |||||||||||
| CATEGORY | in % | in % | in % | in % | in % | in % | In points of % | In points of % | In points of % | ||||||||||
| Presentation and promotion | 34.70 | 33.45 | 31.85 | 35.3 | 23.8 | 40.9 | -0.58 | 9.62 | -9.04 | ||||||||||
| Commercial advertising | 0.00 | 50.04 | 49.96 | 12.3 | 42.9 | 44.8 | -12.31 | 7.12 | 5.19 | ||||||||||
| Social and cultural advertising | 57.52 | 20.72 | 21.76 | 65.4 | 9.3 | 25.3 | -7.91 | 11.40 | -3.49 | ||||||||||
| Teleshopping | 0.00 | 0.00 | 100.00 | 58.7 | 0.3 | 41.0 | -58.74 | -0.28 | 59.02 | ||||||||||
| TOTAL | 12.43 | 37.11 | 50.46 | 31.1 | 27.0 | 42.0 | -18.64 | 10.14 | 8.50 | ||||||||||
| Comparison of political advertising in ETV, KANAL 2 and TV 3 | |||||||||||||||||||
| ETV | KANAL 2 | TV 3 | TOTAL | ETV | KANAL 2 | TV 3 | TOTAL | ||||||||||||
| CATEGORY | hh:mm:ss | hh:mm:ss | hh:mm:ss | hh:mm:ss | in % | in % | in % | hh:mm:ss | |||||||||||
| Keskerakond | - | 00:35:33 | 00:39:50 | 01:15:23 | - | 32.93 | 32.87 | 32.90 | |||||||||||
| Reformierakond | - | 00:26:56 | 00:33:00 | 00:59:56 | - | 24.95 | 27.23 | 26.15 | |||||||||||
| Rahvaliit | - | 00:26:43 | 00:29:37 | 00:56:20 | - | 24.75 | 24.44 | 24.58 | |||||||||||
| Isamaaliit | - | 00:12:28 | 00:09:56 | 00:22:24 | - | 11.55 | 8.20 | 9.78 | |||||||||||
| Res publica | - | 00:06:18 | 00:05:05 | 00:11:23 | - | 5.84 | 4.19 | 4.97 | |||||||||||
| Mõõdukad | - | 00:00:00 | 00:03:43 | 00:03:43 | - | 0.00 | 3.07 | 1.62 | |||||||||||
| POLITICAL ADVERTISING | - | 01:47:58 | 02:01:11 | 03:49:09 | - | 100.00 | 100.00 | 100.00 | |||||||||||
| ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | |||||||||||
| 2003 | 2003 | 2003 | 2002 | 2002 | 2002 | CHANGE | CHANGE | CHANGE | |||||||||||
| CATEGORY | in % | in % | in % | in % | in % | in % | In points of % | In points of % | In points of % | ||||||||||
| In house-production | 53.54 | 28.35 | 14.44 | 50.67 | 21.58 | 5.93 | 2.87 | 6.76 | 8.52 | ||||||||||
| Own production | 45.55 | 31.69 | 18.60 | 68.10 | 37.69 | 22.85 | -22.55 | -6.00 | -4.25 | ||||||||||
| Purchased | 40.73 | 48.39 | 66.92 | 31.24 | 64.19 | 67.31 | 9.49 | -15.79 | -0.39 | ||||||||||
| European production | 68.14 | 47.83 | 23.97 | 67.58 | 53.16 | 19.94 | 0.55 | -5.34 | 4.03 | ||||||||||
| Independent production | 5.88 | 10.37 | 10.42 | 8.10 | 8.15 | 12.92 | -2.22 | 2.22 | -2.50 | ||||||||||
| First run | 65.54 | 62.82 | 69.73 | 56.97 | 67.43 | 67.32 | 8.57 | -4.60 | 2.41 | ||||||||||
| Reruns | 34.46 | 37.18 | 30.27 | 32.62 | 21.42 | 16.90 | 1.84 | 15.76 | 13.36 | ||||||||||
| TOTAL LENGTH % | 100.00 | 100.00 | 100.00 | 89.59 | 88.84 | 84.23 | |||||||||||||
| Number of programs | 216 | 188 | 234 | 238 | 158 | 117 |
| Comparison of program structures of ETV, KANAL 2 and TV 3: Fulfilment of the quotas | ||||||||||
| ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ETV | KANAL 2 | TV 3 | ||
| 2003 | 2003 | 2003 | 2002 | 2002 | 2002 | CHANGE | CHANGE | CHANGE | ||
| CATEGORY | QUOTA | in % | in % | in % | in % | in % | in % | Points of % | Points of % | Points of % |
| Total programming | 121:16:58 | 128:33:31 | 136:18:25 | 124:21:53 | 123:31:40 | 131:44:00 | -03:04:55 | 05:01:51 | 04:34:25 | |
| Amount of EURO requirements | 91:31:14 | 100:26:41 | 111:41:44 | 86:57:24 | 92:24:14 | 104:23:07 | 04:33:50 | 08:02:27 | 07:18:37 | |
| EURO requirements in % | 75.46 | 78.13 | 81.94 | 69.92 | 74.80 | 79.24 | 5.54 | 3.33 | 2.70 | |
| Own produced news | 5 % a day | 11:30:01 | 02:33:16 | 04:29:12 | 09:38:30 | 02:44:36 | 04:04:06 | 01:51:31 | -00:11:20 | 00:25:06 |
| Own production | 10 % a month | 55:14:22 | 40:44:12 | 25:20:59 | 55:38:23 | 23:31:21 | 26:21:27 | -00:24:01 | 17:12:51 | -01:00:28 |
| Own production in prime time | 5 % a month | 13:28:59 | 03:55:22 | 04:17:28 | 10:28:28 | 02:02:31 | 03:58:42 | 03:00:31 | 01:52:51 | 00:18:46 |
| 5% MINIMUM requirement | 04:34:34 | 05:01:20 | 05:35:05 | 04:20:52 | 04:37:13 | 05:13:09 | 00:13:42 | 00:24:07 | 00:21:56 | |
| European production | 51 % a year | 82:38:17 | 61:29:05 | 32:40:12 | 73:01:09 | 42:14:12 | 20:04:05 | 09:37:08 | 19:14:53 | 12:36:07 |
| Independent production | 10 % a year | 07:07:42 | 13:19:50 | 14:12:22 | 09:16:16 | 08:42:44 | 16:13:38 | -02:08:34 | 04:37:06 | -02:01:16 |
| FULFILLING THE QUOTAS | ||||||||||
| News MONDAY | 5 % a day | 11.14 | 2.13 | 3.67 | 12.07 | 2.80 | 4.36 | -0.93 | -0.67 | -0.68 |
| News TUESDAY | 5 % a day | 11.20 | 2.31 | 3.60 | 11.26 | 2.40 | 4.38 | -0.06 | -0.09 | -0.78 |
| News WEDNESDAY | 5 % a day | 11.59 | 2.13 | 3.89 | 8.99 | 2.40 | 4.22 | 2.61 | -0.27 | -0.33 |
| News THURSDAY | 5 % a day | 12.61 | 2.08 | 3.94 | 10.72 | 1.40 | 3.95 | 1.89 | 0.68 | -0.02 |
| News FRIDAY | 5 % a day | 9.85 | 1.64 | 3.33 | 3.00 | 2.10 | 2.19 | 6.85 | -0.46 | 1.14 |
| News SATURDAY | 4.66 | 1.20 | 0.80 | 3.49 | 1.70 | 0.89 | 1.17 | -0.50 | -0.09 | |
| News SUNDAY | 4.21 | 2.44 | 3.66 | 4.56 | 2.70 | 1.61 | -0.34 | -0.26 | 2.05 | |
| News AVERAGE | 9.48 |