Kanal 2 program structure 1-28 February 2003: Program categories BY TIME








Kanal 2 program structure 1-28 February 2003: Program categories IN PERCENTAGES





























17.02.2003 Mon 25.02.2003 Tue 05.02.2003 Wed 13.02.2003 Thu 21.02.2003 Fri 01.02.2003 Sat 09.02.2003 Sun TOTAL 12 CATEGORIES
17.02.2003 Mon 25.02.2003 Tue 05.02.2003 Wed 13.02.2003 Thu 21.02.2003 Fri 01.02.2003 Sat 09.02.2003 Sun TOTAL 12 CATEGORIES
CATEGORY hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss CATEGORY in % in % in % in % in % in % in % in % in %
News 00:23:48 00:25:51 00:24:06 00:24:46 00:19:38 00:12:06 00:23:01 02:33:16 02:33:16 News 2.13 2.31 2.13 2.08 1.64 1.20 2.44 1.99 1.99
Information 1 (social) 01:43:18 01:18:52 00:47:38 00:57:05 00:00:00 00:45:17 00:00:00 05:32:10 06:49:29 Information 1 (social) 9.22 7.05 4.20 4.80 0.00 4.47 0.00 4.31 5.31
Information 2 (parliament) 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00
Information 2 (parliament) 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Information 3 (advice) 00:23:33 00:29:10 00:00:00 00:00:00 00:00:00 00:24:36 00:00:00 01:17:19
Information 3 (advice) 2.10 2.61 0.00 0.00 0.00 2.43 0.00 1.00
Human Interest 01:11:46 01:27:43 02:03:48 01:13:06 01:48:36 01:33:31 01:27:30 10:46:00 10:46:00 Human Interest 6.41 7.84 10.92 6.14 9.08 9.24 9.26 8.37 8.37
Sport 00:05:05 00:03:33 00:30:31 01:59:48 00:05:07 00:30:05 02:51:09 06:05:18 06:05:18 Sport 0.45 0.32 2.69 10.07 0.43 2.97 18.12 4.74 4.74
Education, nature, science 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:53:21 00:09:13 01:02:34 01:02:34 Education, nature, science 0.00 0.00 0.00 0.00 0.00 5.27 0.98 0.81 0.81
Infotainment 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 01:46:50 00:00:00 01:46:50 01:46:50 Infotainment 0.00 0.00 0.00 0.00 0.00 10.56 0.00 1.39 1.39
Culture and fine arts 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 Culture and fine arts 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Religion 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 Religion 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Music 1 (serious) 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 Music 1 (serious) 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Music 2 (light) 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00
Music 2 (light) 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Entertainment 1 00:50:10 00:45:45 00:45:07 00:33:57 00:21:47 00:52:43 01:12:46 05:22:15 16:25:28 Entertainment 1 4.48 4.09 3.98 2.85 1.82 5.21 7.70 4.18 12.78
Entertainment 2 (games) 01:14:33 01:08:32 01:12:25 01:10:11 01:17:52 02:04:10 01:13:44 09:21:27
Entertainment 2 (games) 6.66 6.13 6.39 5.90 6.51 12.27 7.81 7.28
Entertainment 3 (talk-show) 00:00:00 00:00:00 00:00:00 00:51:21 00:00:00 00:00:00 00:50:25 01:41:46
Entertainment 3 (talk-show) 0.00 0.00 0.00 4.32 0.00 0.00 5.34 1.32
Fiction 1 (serials, series) 05:38:35 04:54:42 06:42:19 04:33:00 06:17:17 03:23:52 02:25:39 33:55:24 45:33:37 Fiction 1 (serials, series) 30.24 26.36 35.50 22.95 31.54 20.15 15.42 26.39 35.44
Fiction 2 (sitcom) 00:00:00 00:23:05 00:00:00 00:00:00 00:00:00 00:23:21 00:27:48 01:14:14
Fiction 2 (sitcom) 0.00 2.06 0.00 0.00 0.00 2.31 2.94 0.96
Fiction 3 (films) 00:00:00 01:35:17 00:00:00 01:23:57 01:25:56 00:00:00 01:38:34 06:03:44
Fiction 3 (films) 0.00 8.52 0.00 7.06 7.18 0.00 10.44 4.72
Fiction 4 (cartoons) 00:07:57 00:07:57 00:07:55 00:07:57 00:07:55 00:07:55 00:43:07 01:30:43
Fiction 4 (cartoons) 0.71 0.71 0.70 0.67 0.66 0.78 4.56 1.18
Fiction 5 (other) 00:24:21 00:23:54 00:24:28 00:24:13 00:24:30 00:23:50 00:24:16 02:49:32
Fiction 5 (other) 2.17 2.14 2.16 2.04 2.05 2.36 2.57 2.20
Information society formats 04:49:44 03:32:56 03:41:44 04:16:08 05:42:16 01:46:25 00:00:00 23:49:13
Information society formats 25.87 19.04 19.56 21.53 28.62 10.52 0.00 18.53
Presentation and promotion 00:25:15 00:34:16 00:38:11 00:25:49 00:45:29 00:23:35 00:22:22 03:34:57
Presentation and promotion 2.25 3.06 3.37 2.17 3.80 2.33 2.37 2.79
Commercial advertising 00:58:14 00:55:09 01:11:29 01:07:05 00:55:29 01:09:22 01:12:49 07:29:37
Commercial advertising 5.20 4.93 6.31 5.64 4.64 6.85 7.71 5.83
Political advertising 00:16:44 00:23:51 00:15:40 00:13:46 00:19:20 00:03:40 00:14:57 01:47:58
Political advertising 1.49 2.13 1.38 1.16 1.62 0.36 1.58 1.40
Social and cultural advertising 00:04:17 00:03:56 00:01:35 00:00:46 00:02:00 00:05:02 00:01:15 00:18:51
Social and cultural advertising 0.38 0.35 0.14 0.06 0.17 0.50 0.13 0.24
Sponsor clips 00:02:27 00:03:40 00:06:27 00:06:44 00:02:53 00:02:15 00:05:57 00:30:23
Sponsor clips 0.22 0.33 0.57 0.57 0.24 0.22 0.63 0.39
TV shopping 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00
TV shopping 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Other 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 37:30:59 Other 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 29.18
TOTAL LENGTH 18:39:47 18:38:09 18:53:23 19:49:39 19:56:05 16:51:56 15:44:32 128:33:31
TOTAL LENGTH 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00


















0.00
Children 00:32:18 00:31:51 00:32:23 00:32:10 00:32:25 00:31:45 00:33:29 03:46:21
Children 2.88 2.85 2.86 2.70 2.71 3.14 3.54 2.93
Youth 00:00:00 00:00:00 00:00:00 01:44:25 02:30:55 01:06:59 01:06:12 06:28:31
Youth 0.00 0.00 0.00 8.78 12.62 6.62 7.01 5.04
In Russian 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 02:16:10 00:00:00 02:16:10
In Russian 0.00 0.00 0.00 0.00 0.00 13.46 0.00 1.77
Documentaries 01:16:01 00:25:58 00:25:59 01:23:05 00:25:49 01:38:38 00:00:00 05:35:30
Documentaries 6.79 2.32 2.29 6.98 2.16 9.75 0.00 4.35




















Kanal 2 program structure 1-28 February 2003: Types of production








Kanal 2 program structure 1-28 February 2003: Types of production





























17.02.2003 Mon 25.02.2003 Tue 05.02.2003 Wed 13.02.2003 Thu 21.02.2003 Fri 01.02.2003 Sat 09.02.2003 Sun TOTAL

17.02.2003 Mon 25.02.2003 Tue 05.02.2003 Wed 13.02.2003 Thu 21.02.2003 Fri 01.02.2003 Sat 09.02.2003 Sun TOTAL
CATEGORY hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss
CATEGORY in % in % in % in % in % in % in % in %
In house-production 05:43:47 05:23:58 05:36:15 07:06:31 06:52:30 02:49:34 02:53:49 36:26:24
In house-production 30.70 28.97 29.67 35.85 34.49 16.76 18.40 28.35
Purchased 09:31:37 09:29:25 09:13:08 08:47:27 09:47:34 07:39:06 07:44:33 62:12:50
Purchased 51.05 50.92 48.80 44.34 49.12 45.37 49.18 48.39
First run 11:47:59 10:42:02 10:36:30 12:27:22 12:55:42 12:25:55 09:50:30 80:46:00
First run 63.23 57.42 56.16 62.82 64.85 73.71 62.52 62.82
Reruns 06:51:48 07:56:07 08:16:53 07:22:17 07:00:23 04:26:01 05:54:02 47:47:31
Reruns 36.77 42.58 43.84 37.18 35.15 26.29 37.48 37.18
TOTAL LENGTH 18:39:47 18:38:09 18:53:23 19:49:39 19:56:05 16:51:56 15:44:32 128:33:31
TOTAL LENGTH 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00




















Kanal 2 program structure 1-28 February 2003: Fulfillment of the quotas BY TIME








Kanal 2 program structure 1-28 February 2003: Fulfillment of the quotas IN PERCENTAGES





























17.02.2003 Mon 25.02.2003 Tue 05.02.2003 Wed 13.02.2003 Thu 21.02.2003 Fri 01.02.2003 Sat 09.02.2003 Sun TOTAL

17.02.2003 Mon 25.02.2003 Tue 05.02.2003 Wed 13.02.2003 Thu 21.02.2003 Fri 01.02.2003 Sat 09.02.2003 Sun TOTAL
CATEGORY (quota) hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss
CATEGORY (quota) in % in % in % in % in % in % in % in %
TOTAL LENGTH 18:39:47 18:38:09 18:53:23 19:49:39 19:56:05 16:51:56 15:44:32 128:33:31
TOTAL LENGTH 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Amount of time for EURO requirements 15:34:39 15:33:37 15:11:10 14:46:33 16:53:46 12:45:16 09:41:40 100:26:41
Amount of time for EURO requirements 83.47 83.50 80.39 74.52 84.76 75.62 61.58 78.13




















Own produced news (5%) 00:23:48 00:25:51 00:24:06 00:24:46 00:19:38 00:12:06 00:23:01 02:33:16
Own produced news (5%) 2.13 2.31 2.13 2.08 1.64 1.20 2.44 1.99




















Own production (10 %) 06:02:57 06:04:12 06:23:57 05:59:06 07:06:12 06:18:18 02:49:30 40:44:12
Own production (10 %) 38.83 39.01 42.14 40.51 42.04 49.43 29.14 40.56
Own prod. In prime time (50 % from actual own production) 00:04:42 00:54:45 00:50:02 00:54:37 00:07:15 00:34:26 00:29:35 03:55:22
Own prod. In prime time (50 % from actual own production) 1.29 15.03 13.03 15.21 1.70 9.10 17.45 9.63
5% MINIMUM requirement 00:46:44 00:46:41 00:45:34 00:44:20 00:50:41 00:38:16 00:29:05 05:01:20
5% MINIMUM requirement 10.06 117.29 109.82 123.21 14.30 89.99 101.72 78.11




















European production (51 %) 08:41:40 10:15:53 08:30:56 09:03:44 08:26:56 10:52:33 05:37:23 61:29:05
European production (51 %) 55.81 65.97 56.07 61.33 50.00 85.27 58.00 61.21
Independent production (10 %) 01:41:14 02:04:13 01:16:24 01:17:09 00:38:27 03:40:27 02:41:56 13:19:50
Independent production (10 %) 10.83 13.30 8.38 8.70 3.79 28.81 27.84 13.27




















Kanal 2 program structure 1-28 February 2003: Political advertising BY TIME







































17.02.2003 Mon 25.02.2003 Tue 05.02.2003 Wed 13.02.2003 Thu 21.02.2003 Fri 01.02.2003 Sat 09.02.2003 Sun TOTAL










CATEGORY hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss










Rahvaliit 00:04:00 00:04:19 00:03:41 00:03:39 00:04:11 00:03:40 00:03:13 00:26:43










Reformierakond 00:02:18 00:05:07 00:05:51 00:03:39 00:03:51 00:00:00 00:06:10 00:26:56










Keskerakond 00:06:15 00:09:33 00:05:39 00:02:17 00:06:15 00:00:00 00:05:34 00:35:33










Isamaaliit 00:02:42 00:02:52 00:00:29 00:03:16 00:03:09 00:00:00 00:00:00 00:12:28










Res publica 00:01:29 00:02:00 00:00:00 00:00:55 00:01:54 00:00:00 00:00:00 00:06:18










Mõõdukad 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00










POLITICAL ADVERTISING 00:16:44 00:23:51 00:15:40 00:13:46 00:19:20 00:03:40 00:14:57 01:47:58






























Kanal 2 program structure 1-28 February 2003: Political advertising IN PERCENTAGES







































17.02.2003 Mon 25.02.2003 Tue 05.02.2003 Wed 13.02.2003 Thu 21.02.2003 Fri 01.02.2003 Sat 09.02.2003 Sun TOTAL










CATEGORY in % in % in % in % in % in % in % in %










Rahvaliit 23.90 18.10 23.51 26.51 21.64 100.00 21.52 24.75










Reformierakond 13.75 21.45 37.34 26.51 19.91 0.00 41.25 24.95










Keskerakond 37.35 40.04 36.06 16.59 32.33 0.00 37.24 32.93










Isamaaliit 16.14 12.02 3.09 23.73 16.29 0.00 0.00 11.55










Res publica 8.86 8.39 0.00 6.66 9.83 0.00 0.00 5.84










Mõõdukad 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00










POLITICAL ADVERTISING 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00






























Kanal 2 program structure 1-28 February 2003






































CATEGORY 17.02.2003 Mon 25.02.2003 Tue 05.02.2003 Wed 13.02.2003 Thu 21.02.2003 Fri 01.02.2003 Sat 09.02.2003 Sun TOTAL










Number of programs 28 30 31 27 27 24 21 188










Hours broadcast 17 19 20 19 20 16 17 33










Nr. of spots 50 53 56 58 47 47 59 106






























Kanal 2 program structure 1-28 February 2003: Violations on the amount and placement of advertisments.






































CATEGORY 17.02.2003 Mon 25.02.2003 Tue 05.02.2003 Wed 13.02.2003 Thu 21.02.2003 Fri 01.02.2003 Sat 09.02.2003 Sun TOTAL










Violations of 12 minute rule 0 0 0 1 1 0 0 1










REAL Violations of 20 minute rule 10 7 12 11 9 9 9 67










Questionable violations of 20 minute rule (parts exist) 7 12 10 6 6 8 8 57










Violations of 30 minute rule 1 1 1 1 1 0 0 5










Violations of ONCE FOR 45 minute rule 0 0 0 0 0 0 0 0










Violations of AFTER 45 minute rule 0 2 0 2 2 0 2 8










Viol of separation of advertisement and program 1 1 0 0 0 0 0 2






























Amount of advertising 6.91 7.39 8.26 7.36 6.50 7.44 9.92 7.62










Advertising + TVShopping 6.91 7.39 8.26 7.36 6.50 7.44 9.92 7.62