TV 3 program structure 1-28 February 2003: Program categories BY TIME








TV 3 program structure 1-28 February 2003: Program categories IN PERCENTAGES





























17.02.2003 Mon 25.02.2003 Tue 05.02.2003 Wed 13.02.2003 Thu 21.02.2003 Fri 01.02.2003 Sat 09.02.2003 Sun TOTAL 12 CATEGORIES
17.02.2003 Mon 25.02.2003 Tue 05.02.2003 Wed 13.02.2003 Thu 21.02.2003 Fri 01.02.2003 Sat 09.02.2003 Sun TOTAL 12 CATEGORIES
CATEGORY hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss CATEGORY in % in % in % in % in % in % in % in % in %
News 00:43:20 00:43:34 00:44:42 00:46:25 00:42:02 00:08:43 00:40:26 04:29:12 04:29:12 News 3.67 3.60 3.89 3.94 3.33 0.80 3.66 3.29 3.29
Information 1 (social) 00:23:56 00:24:16 00:00:00 00:24:30 00:24:39 00:00:00 00:00:00 01:37:21 03:16:01 Information 1 (social) 2.03 2.00 0.00 2.08 1.95 0.00 0.00 1.19 2.40
Information 2 (parliament) 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00
Information 2 (parliament) 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Information 3 (advice) 00:00:00 00:22:18 00:00:00 00:00:00 00:00:00 00:25:16 00:51:06 01:38:40
Information 3 (advice) 0.00 1.84 0.00 0.00 0.00 2.31 4.63 1.21
Human Interest 00:53:45 01:14:34 00:03:08 00:27:08 00:28:53 02:06:36 00:27:20 05:41:24 05:41:24 Human Interest 4.56 6.16 0.27 2.30 2.29 11.58 2.47 4.17 4.17
Sport 00:05:09 00:09:03 00:10:09 00:08:10 00:11:10 01:42:08 00:11:40 02:37:29 02:37:29 Sport 0.44 0.75 0.88 0.69 0.88 9.35 1.06 1.93 1.93
Education, nature, science 00:53:11 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:53:14 01:46:25 01:46:25 Education, nature, science 4.51 0.00 0.00 0.00 0.00 0.00 4.82 1.30 1.30
Infotainment 00:21:30 00:00:00 00:46:06 00:23:39 00:00:00 00:00:00 00:00:00 01:31:15 01:31:15 Infotainment 1.82 0.00 4.01 2.01 0.00 0.00 0.00 1.12 1.12
Culture and fine arts 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 Culture and fine arts 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Religion 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 Religion 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Music 1 (serious) 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 05:19:15 Music 1 (serious) 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.90
Music 2 (light) 01:07:06 01:00:27 01:05:20 01:02:14 01:04:08 00:00:00 00:00:00 05:19:15
Music 2 (light) 5.69 4.99 5.69 5.28 5.08 0.00 0.00 3.90
Entertainment 1 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 04:28:59 Entertainment 1 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.29
Entertainment 2 (games) 00:25:01 00:00:00 00:25:14 00:00:00 00:00:00 00:44:14 00:42:42 02:17:11
Entertainment 2 (games) 2.12 0.00 2.20 0.00 0.00 4.05 3.87 1.68
Entertainment 3 (talk-show) 00:00:00 00:00:00 00:00:00 01:04:30 00:00:00 00:00:00 01:07:18 02:11:48
Entertainment 3 (talk-show) 0.00 0.00 0.00 5.47 0.00 0.00 6.09 1.61
Fiction 1 (serials, series) 08:59:56 08:56:22 07:55:21 09:51:03 08:21:18 01:23:55 05:58:43 51:26:38 82:56:09 Fiction 1 (serials, series) 45.78 44.30 41.39 50.11 39.69 7.68 32.47 37.74 60.84
Fiction 2 (sitcom) 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00
Fiction 2 (sitcom) 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Fiction 3 (films) 01:32:06 01:58:21 03:36:12 00:00:00 03:55:23 07:49:23 03:33:55 22:25:20
Fiction 3 (films) 7.81 9.77 18.82 0.00 18.64 42.95 19.37 16.45
Fiction 4 (cartoons) 01:27:46 00:44:02 01:50:36 01:28:51 01:06:30 01:18:17 01:08:09 09:04:11
Fiction 4 (cartoons) 7.44 3.64 9.63 7.53 5.27 7.16 6.17 6.65
Fiction 5 (other) 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00
Fiction 5 (other) 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Information society formats 00:00:00 00:00:00 00:00:00 00:56:45 01:00:00 00:00:00 00:00:00 01:56:45
Information society formats 0.00 0.00 0.00 4.81 4.75 0.00 0.00 1.43
Presentation and promotion 00:39:07 00:20:06 00:32:56 00:25:58 00:28:58 00:38:12 00:19:22 03:24:39
Presentation and promotion 3.32 1.66 2.87 2.20 2.29 3.50 1.75 2.50
Commercial advertising 01:01:00 01:10:26 00:53:54 01:11:35 01:01:13 00:43:18 00:59:31 07:00:57
Commercial advertising 5.17 5.82 4.69 6.07 4.85 3.96 5.39 5.15
Political advertising 00:16:34 00:37:01 00:12:46 00:12:23 00:15:08 00:03:22 00:23:57 02:01:11
Political advertising 1.40 3.06 1.11 1.05 1.20 0.31 2.17 1.48
Social and cultural advertising 00:02:00 00:03:26 00:04:20 00:02:40 00:00:20 00:05:29 00:01:33 00:19:48
Social and cultural advertising 0.17 0.28 0.38 0.23 0.03 0.50 0.14 0.24
Sponsor clips 00:07:58 00:08:56 00:02:39 00:04:45 00:07:11 00:07:16 00:06:05 00:44:50
Sponsor clips 0.68 0.74 0.23 0.40 0.57 0.66 0.55 0.55
TV shopping 00:39:55 00:42:25 00:45:07 00:45:03 00:42:30 00:45:19 00:45:44 05:06:03
TV shopping 3.38 3.50 3.93 3.82 3.37 4.15 4.14 3.74
Other 00:00:00 01:35:28 00:00:00 00:23:46 01:13:35 00:11:20 00:13:54 03:38:03 24:12:16 Other 0.00 7.88 0.00 2.02 5.83 1.04 1.26 2.67 17.76
TOTAL LENGTH 19:39:20 20:10:45 19:08:30 19:39:25 21:02:58 18:12:48 18:24:39 136:18:25
TOTAL LENGTH 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00




















Children 01:51:46 01:07:52 01:31:14 01:30:56 01:30:30 00:56:15 00:46:38 09:15:11
Children 9.48 5.61 7.94 7.71 7.17 5.15 4.22 6.79
Youth 01:07:06 01:00:27 01:05:20 01:02:14 01:04:08 00:00:00 00:11:21 05:30:36
Youth 5.69 4.99 5.69 5.28 5.08 0.00 1.03 4.04
In Russian 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00
In Russian 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Documentaries 00:24:17 00:00:00 00:00:00 00:00:00 00:24:23 00:00:00 00:47:47 01:36:27
Documentaries 2.06 0.00 0.00 0.00 1.93 0.00 4.33 1.18




















TV 3 program structure 1-28 February 2003: Types of production








TV 3 program structure 1-28 February 2003: Types of production





























17.02.2003 Mon 25.02.2003 Tue 05.02.2003 Wed 13.02.2003 Thu 21.02.2003 Fri 01.02.2003 Sat 09.02.2003 Sun TOTAL

17.02.2003 Mon 25.02.2003 Tue 05.02.2003 Wed 13.02.2003 Thu 21.02.2003 Fri 01.02.2003 Sat 09.02.2003 Sun TOTAL
CATEGORY hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss
CATEGORY in % in % in % in % in % in % in % in %
In house-production 01:32:10 03:13:33 01:30:55 03:48:42 03:14:12 03:16:23 03:05:16 19:41:11
In house-production 7.82 15.99 7.92 19.39 15.38 17.97 16.77 14.44
Purchased 13:57:11 12:21:10 14:07:16 12:04:57 14:30:04 11:28:14 12:44:02 91:12:54
Purchased 70.99 61.22 73.77 61.47 68.89 62.98 69.17 66.92
First run 13:45:32 11:45:29 13:29:20 13:47:15 14:49:45 14:37:16 12:48:26 95:03:03
First run 70.00 58.27 70.47 70.14 70.45 80.28 69.56 69.73
Reruns 05:53:48 08:25:16 05:39:10 05:52:10 06:13:13 03:35:32 05:36:13 41:15:22
Reruns 30.00 41.73 29.53 29.86 29.55 19.72 30.44 30.27
TOTAL LENGTH 19:39:20 20:10:45 19:08:30 19:39:25 21:02:58 18:12:48 18:24:39 136:18:25
TOTAL LENGTH 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00




















Kanal 2 program structure 1-28 February 2003: Fulfillment of the quotas BY TIME








Kanal 2 program structure 1-28 February 2003: Fulfillment of the quotas IN PERCENTAGES





























17.02.2003 Mon 25.02.2003 Tue 05.02.2003 Wed 13.02.2003 Thu 21.02.2003 Fri 01.02.2003 Sat 09.02.2003 Sun TOTAL

17.02.2003 Mon 25.02.2003 Tue 05.02.2003 Wed 13.02.2003 Thu 21.02.2003 Fri 01.02.2003 Sat 09.02.2003 Sun TOTAL
CATEGORY (quota) hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss
CATEGORY (quota) in % in % in % in % in % in % in % in %
TOTAL LENGTH 19:39:20 20:10:45 19:08:30 19:39:25 21:02:58 18:12:48 18:24:39 136:18:25
TOTAL LENGTH 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Amount of time for EURO requirements 16:18:23 16:35:54 15:49:39 16:28:24 18:03:24 13:52:59 14:33:01 111:41:44
Amount of time for EURO requirements 82.96 82.25 82.69 83.80 85.78 76.22 79.03 81.94




















Own produced news (5%) 00:43:20 00:43:34 00:44:42 00:46:25 00:42:02 00:08:43 00:40:26 04:29:12
Own produced news (5%) 3.67 3.60 3.89 3.94 3.33 0.80 3.66 3.29




















Own production (10 %) 03:01:07 04:57:09 02:27:30 05:08:30 04:15:50 03:10:04 02:20:49 25:20:59
Own production (10 %) 18.51 29.84 15.53 31.21 23.61 22.82 16.13 22.70
Own prod. In prime time (50 % from actual own production) 00:07:55 00:53:36 00:30:48 01:54:23 00:29:08 00:16:16 00:05:22 04:17:28
Own prod. In prime time (50 % from actual own production) 4.37 18.04 20.88 37.08 11.39 8.56 3.81 16.93
5% MINIMUM requirement 00:48:55 00:49:48 00:47:29 00:49:25 00:54:10 00:41:39 00:43:39 05:35:05
5% MINIMUM requirement 16.18 107.64 64.87 231.45 53.78 39.06 12.29 76.84




















European production (51 %) 03:51:26 05:49:22 06:03:42 05:54:35 04:15:50 03:35:04 03:10:13 32:40:12
European production (51 %) 23.65 35.08 38.30 35.87 23.61 25.82 21.79 29.25
Independent production (10 %) 02:17:26 02:36:13 01:51:26 02:38:09 01:54:50 02:28:46 00:25:32 14:12:22
Independent production (10 %) 14.05 15.69 11.73 16.00 10.60 17.86 2.92 12.72








































TV 3 program structure 1-28 February 2003: Political advertising BY TIME







































17.02.2003 Mon 25.02.2003 Tue 05.02.2003 Wed 13.02.2003 Thu 21.02.2003 Fri 01.02.2003 Sat 09.02.2003 Sun TOTAL










CATEGORY hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss hh:mm:ss










Rahvaliit 00:04:31 00:04:30 00:04:21 00:04:09 00:04:32 00:03:22 00:04:12 00:29:37










Reformierakond 00:04:08 00:13:14 00:03:00 00:02:42 00:03:53 00:00:00 00:06:03 00:33:00










Keskerakond 00:04:36 00:11:01 00:04:55 00:02:17 00:03:19 00:00:00 00:13:42 00:39:50










Isamaaliit 00:02:11 00:03:20 00:00:30 00:02:20 00:01:35 00:00:00 00:00:00 00:09:56










Res publica 00:01:08 00:01:56 00:00:00 00:00:55 00:01:06 00:00:00 00:00:00 00:05:05










Mõõdukad 00:00:00 00:03:00 00:00:00 00:00:00 00:00:43 00:00:00 00:00:00 00:03:43










POLITICAL ADVERTISING 00:16:34 00:37:01 00:12:46 00:12:23 00:15:08 00:03:22 00:23:57 02:01:11






























TV 3 program structure 1-28 February 2003: Political advertising IN PERCENTAGES







































17.02.2003 Mon 25.02.2003 Tue 05.02.2003 Wed 13.02.2003 Thu 21.02.2003 Fri 01.02.2003 Sat 09.02.2003 Sun TOTAL










CATEGORY in % in % in % in % in % in % in % in %










Rahvaliit 27.26 12.16 34.07 33.51 29.96 100.00 17.54 24.44










Reformierakond 24.95 35.75 23.50 21.80 25.66 0.00 25.26 27.23










Keskerakond 27.77 29.76 38.51 18.44 21.92 0.00 57.20 32.87










Isamaaliit 13.18 9.00 3.92 18.84 10.46 0.00 0.00 8.20










Res publica 6.84 5.22 0.00 7.40 7.27 0.00 0.00 4.19










Mõõdukad 0.00 8.10 0.00 0.00 4.74 0.00 0.00 3.07










POLITICAL ADVERTISING 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00






























TV 3 program structure 1-28 February 2003






































CATEGORY 17.02.2003 Mon 25.02.2003 Tue 05.02.2003 Wed 13.02.2003 Thu 21.02.2003 Fri 01.02.2003 Sat 09.02.2003 Sun TOTAL










Number of programs 37 37 32 38 38 24 28 234










Hours broadcast 21 21 20 21 23 19 19 38










Nr. of spots 64 68 57 62 59 49 58 107






























TV 3 program structure 1-28 February 2003: Violations on the amount and placement of advertisments.







































17.02.2003 Mon 25.02.2003 Tue 05.02.2003 Wed 13.02.2003 Thu 21.02.2003 Fri 01.02.2003 Sat 09.02.2003 Sun TOTAL










CATEGORY


















Violations of 12 minute rule 2 1 1 2 0 0 1 7










REAL Violations of 20 minute rule 17 17 11 13 14 8 12 92










Questionable violations of 20 minute rule (parts exist) 5 9 4 7 4 8 7 44










Violations of 30 minute rule 0 0 0 0 0 0 1 1










Violations of ONCE FOR 45 minute rule 1 0 2 0 1 0 0 4










Violations of AFTER 45 minute rule 2 1 5 0 5 5 5 23










Viol of separation of advertisement and program 0 0 0 0 0 0 0 0






























Amount of advertising 7.25 9.61 6.04 7.52 6.61 4.94 8.11 7.18










Advertising + TVShopping 10.64 13.12 9.96 11.34 9.98 9.08 12.25 10.92